Hello and welcome to our first customer interview! The Dingwall Academy Market team decided that it would be a great idea to find out why our customers shop with us and to share our Q and A sessions with you. We will also be sharing some customer market recipe ideas to keep us all inspired.
Interview questions are by our market team member Rachel who is in 5th year at Dingwall Academy. She is using the market blog as a chance to gain some experience for her future in journalism. Questions are answered by one of our customers, Aylene, who is a busy working mum with two young kids. She enjoys cooking when she gets the time, likes to keep her boys eating well and also have them involved with their food wherever possible.
Q. How did you first hear about the market?
A. I found out through one of your suppliers, Let’s Go Lentil.
Q. What do you feel is important about the market?
A. I like to support local and love how fresh the food is. When you drive home after picking up your order you can smell your carrots and leeks and it just isn’t the same when you buy from the supermarket.
Q. Why do you shop at the market?
A. It’s all made easy for me as I can order online, then when I go to collect it on a Wednesday, it’s all ready for me. You get to know some of the suppliers of your food and there is that personal touch that you just don’t get at a supermarket. I also like that I can choose to shop without the plastic packaging and at the Let’s Go Lentil stall I can just choose as much or as little as I like of each product.
Q. What is your favourite thing about the market?
A. Fresh, seasonal food that makes you think about what you are buying and what you are going to cook. If you buy seasonally it makes you get more inventive with your cooking as you have to work around what is available at that time.
Q. Do you have any favourite products that you would recommend to other customers?
A. Well…all of it! But we especially love the Black Isle Dairy’s milk and yoghurt, this tastes so much better. than other milks available. Also Let’s Go Lentil’s apricots, and Strathpeffer Artisan’s bread.
Q. What are the challenges you find in eating good food and how do you get around them?
A. Definitely time is the biggest challenge. I try to get around this by batch cooking, so I’ve recently started doubling whatever it is I’m making and freezing half of it for another time when there just isn’t the time.
Q. Is there anything you would like to see on the market that isn’t available yet?
A. Beef, chicken and fresh pesto.
Q. Do you have a favourite Dingwall Academy Recipe for us?
A. We made these leek and potato fritters last week, they were really nice and the whole family was able to eat and enjoy them.
You can find the recipe for Aylene’s Leek and Potato Fritters in our recipe tab. They look delicious! Thanks to Aylene and family for taking the time to answer our questions and to share your photos and recipe, we really appreciate it.